A smiling restoration technician in a cream polo and green work apron holding a clipboard and gesturing toward the ceiling while a homeowner in a rust cardigan listens with a hand on her chest, with a dehumidifier and green sofa in a sunlit living room
Velora Media
V
Common questions · the ones owners ask first

Roofing and restoration marketing FAQ.

How do I get more roofing leads?

Show up where homeowners search, then answer fast. A complete Google Business Profile with photos of finished roofs and recent reviews brings in the calls, and every request needs a reply before the homeowner calls another roofer. Velora Media sets up local SEO, missed-call text-back, and review requests for roofing companies.

How do I get more water damage restoration leads?

Be the first company a homeowner reaches, at any hour. Water damage calls are urgent, so a missed call usually becomes the next company's job. Velora sets up an AI receptionist and missed-call text-back that answer day and night, plus Google visibility, so homeowners searching for help find you and reach you.

How much does roofing and restoration marketing cost?

At Velora, Missed-Call Text-Back is $99 a month plus a $350 setup, Local SEO Setup costs $500 to $1,200, and Local Services Ads Management is $350 a month plus a $500 setup. Most companies start with one or two of those, and your exact plan is set on a free consultation.

How do I stop missing emergency calls at night and on weekends?

Let the phone answer for you. Missed-call text-back sends a branded text within seconds with a link to request help, and follows up if the homeowner goes quiet. An AI receptionist can also answer the call and collect the details, day or night. Velora sets up both, so an after-hours call still reaches you.

How do I get roofing leads without buying them?

Build a source of leads you own. Lead apps can fill gaps, but you pay for each lead and the homeowner may be talking to other companies too. A strong Google profile, local SEO, and reviews bring homeowners straight to you. Velora sets those up so fewer of your jobs depend on paid leads.

Do Google Local Services Ads work for roofers and restoration companies?

Where Google offers them for your trade and area, Local Services Ads put your company at the top of the results with your reviews, and you pay for leads instead of clicks. Velora Media sets them up, handles verification, and manages them for $350 a month plus a $500 setup, including disputes on bad leads.

How do I show up on Google when people search for roof repair near me?

Claim and complete your Google Business Profile with your services, service areas, hours, and photos of finished jobs, then keep earning recent reviews and replying to them. Velora's Local SEO Setup handles the profile, local listings, and on-page SEO, so you appear when someone nearby searches for roof repair or a roofer.

How do I follow up on estimates that did not sign?

Follow up more than once, by text and email, over a few weeks. Homeowners often collect several quotes and decide slowly, and the company that stays in touch usually gets the call back. Velora's Foundation Systems sets up automated estimate follow-up sequences in your CRM, for $1,000 to $2,500.

How do I get more Google reviews after a roof or restoration job?

Ask every customer when the job wraps up, with a text that links straight to your Google review page. Velora automates that request after every job and replies to reviews through Google Business Profile Management, which keeps your profile active for homeowners comparing companies before they call.

How do I get more repeat work and referrals from past customers?

Stay in touch after the job is done. Velora's Database Reactivation campaign sends a timed text and email to past customers you have not heard from in a while, like a seasonal roof check reminder, and routes the answers to you. It costs $750 to $1,500, depending on the size of your list.

How is marketing a roofing company different from marketing a restoration company?

Roofing jobs often start with a scheduled estimate, while restoration jobs often start with an urgent call, so roofers lean on Google and follow-up and restoration companies lean on answering fast. Velora sets up the pieces each one needs, and many companies do both, so one system can cover the calls and the estimates.

Do you work with roofing and restoration companies outside New York?

Yes. Velora Media is based in Manhattan and works with roofing and restoration companies across the United States, from storm-prone suburbs to small cities. Google profiles, call answering, follow-up, and ads all run online, so the work does not depend on where your crew is, and the free consultation is booked online.

Who owns the system after it is built?

You do. Your Google profile, ad accounts, website, customer list, and reviews all stay in your company's name. Ongoing support is there if you want it, but the system runs fine without us watching it. If you ever move on, everything you paid for stays with your business.